Auctions Aren’t News… And Other Reasons The Media Isn’t Interested
By: Trisha Brauer, CAI, BAS, MBA and 2016 NAA Board Candidate I am going to make a controversial statement for our industry: Auctions aren’t news. They are events but events are not automatically newsworthy.As marketing experts, we know that writing press releases are an important component of our marketing plans.Here are tips to get your story […]
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