John Schultz, Chief Marketing and Technology Officer at Grafe Auctions, as well as famed instructor of the NAA’s Auction Marketing Management class, presented a workshop covering online auction marketing. John has taught the AMM class from its inception, and has grown the online presence of Grafe Auctions, to the point where that company has expo-nentially increased its bidder base and revenues while dramatically reducing advertising costs.
At our annual meeting, he told us how to bring that knowledge to our Maine auction houses. John will updated us on the current efforts of the NAA with regard to the recent ruling by the Supreme Court that will impact every small business that sells products out of state, including in online auctions.